#3 The Strategy/Metric/Tactic Lockup

How to assign metrics and tactics to each product strategy.

Learning comes from equal part success and failure. Above, John Oliver reflects on Netflix’s failed attempt to separate its DVD-by-mail and streaming services, and the failure of “Qwikster.”

Product Strategy Exercise (#5)

Using the Netflix Product Strategy as a guide, articulate each of your high-level strategies, the proxy metric for that strategy, along with projects against each strategy.



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