# 6 A Strategy for Each Swimlane

How to define the strategies, proxy metrics, and projects for each pod

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The “Ratings Wizard,” part of an explicit taste strategy, collected many ratings in the late 2000s.
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The product strategy for the Personalization swimlane, circa 2006

Product Strategy Exercise (#8)

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Former VP/CPO at Netflix/Chegg. Now speaker, teacher, & workshop host. Learn more here: www.gibsonbiddle.com or here: https://www.linkedin.com/in/gibsonbiddle/

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