This is the foreword to a twelve-part series on product strategy.

That’s me, talking about product strategy in London.

From startup in 1998 to today, a detailed history of the strategy, metrics, and experiments Netflix executes to develop a personalized experience focused on delivering its members movies they love

Photo: freestocks via Unsplash

Introduction

Me at Netflix in 2005 (Photo by Michael Rubin)

Short answer: I learned from bosses & peers, including famous peeps like Reed Hastings, Patty McCord, and Dan Rosensweig. But mainly, I learned by doing, supercharged by feedback from many “Friends of Gib.”

Two Netflix cases illustrate how the DHM strategy model helps product leaders balance delight and margin.

Disney+ has a shared viewing mode. So do Amazon Prime Video and Hulu. There’s even a “Netflix Party” Chrome extension available in the Google Play store. So, why won’t Netflix launch the feature?

Hum. I wonder If she clapped just once. (I doubt it.)

Applying my strategy frameworks to Netflix today.

Black Mirror’s “Bandersnatch” is one of Netflix’s new interactive stories.

The GLEe Model

What I learned about giving high Net Promoter Score online webinars over the last year, with accelerated learning in the last four weeks.

Screen capture from my most recent webinar.

How to make tough decisions about products, people, and business.

That’s me, at a “Netflix: Wicked Hard Decisions” no-slides, case study dinner In Montreal.

Focus on story structure, engagement tactics, and fast-paced experimentation to give high Net Promoter Score presentations your audience will love.

Gibson Biddle

Former VP/CPO at Netflix/Chegg. Now speaker, teacher, & workshop host. Learn more here: www.gibsonbiddle.com or here: https://www.linkedin.com/in/gibsonbiddle/

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