This is the foreword to a twelve-part series on product strategy.

That’s me, talking about product strategy in London.
  • The Good. I learned to accelerate progress by thinking strategically. In building children’s software, I anticipated the value of brands and signed many of them to long-term exclusives. I also learned to appreciate the value of grade-based positioning (Elmo’s Preschool, Reader Rabbit’s 1st Grade) as well as the emerging internet opportunity.
  • The Bad. I was a co-founder of Creative Wonders, which we sold…


From startup in 1998 to today, a detailed history of the strategy, metrics, and experiments Netflix executes to develop a personalized experience focused on delivering its members movies they love

Photo: freestocks via Unsplash

Introduction


Me at Netflix in 2005 (Photo by Michael Rubin)

Short answer: I learned from bosses & peers, including famous peeps like Reed Hastings, Patty McCord, and Dan Rosensweig. But mainly, I learned by doing, supercharged by feedback from many “Friends of Gib.”

  1. Seek high-growth companies. These companies attract talent from whom you learn, plus provide the opportunity for fast-paced, battlefront promotions.
  2. Build your network of peers and…


Two Netflix cases illustrate how the DHM strategy model helps product leaders balance delight and margin.

  • unique technology (personalization, streaming encoding)
  • network effects (a large device ecosystem)
  • economies of scale (a $20B annual content spend), and a
  • trusted brand


Disney+ has a shared viewing mode. So do Amazon Prime Video and Hulu. There’s even a “Netflix Party” Chrome extension available in the Google Play store. So, why won’t Netflix launch the feature?

  1. Delight. During COVID19, when we all crave connection, enabling members to watch the same TV show or movie simultaneously makes sense. Even more, letting them chat, heckle, and compare notes on the movie sounds fun.
  2. Hard to Copy. Netflix’s APIs (Application Programming Interfaces) make it easy to enable features like this, while other companies would struggle. But the stronger hard-to-copy effect is a network effect. …


Hum. I wonder If she clapped just once. (I doubt it.)


Applying my strategy frameworks to Netflix today.

Black Mirror’s “Bandersnatch” is one of Netflix’s new interactive stories.
  1. Demonstrate how product strategy evolves, and
  2. Further illustrate the strategy models.

The GLEe Model


What I learned about giving high Net Promoter Score online webinars over the last year, with accelerated learning in the last four weeks.

Screen capture from my most recent webinar.
  • Google Slides: These are “live”…


How to make tough decisions about products, people, and business.

That’s me, at a “Netflix: Wicked Hard Decisions” no-slides, case study dinner In Montreal.

1. Ask questions, form an opinion, and engage in debate


Focus on story structure, engagement tactics, and fast-paced experimentation to give high Net Promoter Score presentations your audience will love.

Gibson Biddle

Former VP/CPO at Netflix/Chegg. Now speaker, teacher, & workshop host. Learn more here: www.gibsonbiddle.com or here: https://www.linkedin.com/in/gibsonbiddle/

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