How to Define Your Product Strategy

This is the foreword to a twelve-part series on product strategy.

That’s me, talking about product strategy in London.
  • The Good. I learned to accelerate progress by thinking strategically. In building children’s software, I anticipated the value of brands and signed many of them to long-term exclusives. I also learned to appreciate the value of grade-based positioning (Elmo’s Preschool, Reader Rabbit’s 1st Grade) as well as the emerging internet opportunity.
  • The Bad. I was a co-founder of Creative Wonders, which we sold to The Learning Company (TLC), and then sold TLC to Mattel for $3.5B. But two years later, Mattel spun TLC back out of the company for one-tenth of its value. We had failed to build long-term, enduring value.
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  • Click here to purchase my self-paced Product Strategy Workshop on Teachable for $200 off the regular $699 price. The course includes recorded talks, PDFs, and my essays along with pre-formatted Google Slides so you can complete your product strategy on your own. You can also “try before you buy” — the first two modules are free.



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